This Is Cooperstown needed more than a listings brochure, they wanted a guide with a story to tell, one that captured Otsego County's history and culture beyond its best known draw, the National Baseball Hall of Fame and Museum. Our team designed an inspiration guide with an Americana, small-town feel: a red and blue palette, weathered paper textures, and layered vintage illustrations and cutouts, giving the county a visual identity as rich as its history. I directed the team through the concept and visual direction on a tight timeline. The guide launched in 2023 and is still in use today.