Fenimore Farm needed branding for Glimmer Nights, a new multi-week holiday light show replacing their single-day Candlelight Evening tradition. Our team designed a bright, colorful identity built around a custom illustration of the Main Barn, the farm's most iconic structure, as the visual centerpiece. I directed the project and worked with an outside illustrator to develop the artwork. We built hundreds of assets across digital, DOOH, billboards, Spotify, and CTV, plus original video and photography. Year one delivered strong ticket sales and fast name recognition.