Each year since 2017, The Otesaga has asked us to reimagine the look for their holiday dining season, covering favorites such as Thanksgiving, New Year's Eve, Valentine's Day, Breakfast with Santa, and International Nights. Our team designs a fresh concept annually across print mailers, newspaper ads, email, digital, check presenters, and flyers. I concepted the early years myself and now direct the team, helping pick and refine each year's direction. The campaign has become an expected, anticipated part of the season for guests.